This will be a practical session in which you can work with the attendees on real projects. New management tools will be proposed to adapt to and capitalize on all the opportunities the new digital and technological environments are creating.
President and Founder of N-SCREENS, P1P and IMENTOR GLOBAL, as well as Start Digital Media Capital, the seed capital fund, and iTrain-global, which were selected among the 100 best business ideas in 2011 and 2013 by Actualidad Económica. He also heads IMENTOR GLOBAL, which provides mentoring services specializing in incubators and accelerators, such as that currently offered by the Provincial Council of Bizkaia and Digital KBi, its entrepreneurship incubator. Previously CEO of CP Proximity, with management experience in BBDO, ONO, Liberty Media, GGA Vivendi, Ruiz Nicoli, Briefing, Burson Marsteller and NHK. Professor of strategic marketing at the ESIC, associate professor at the UCJC and visiting professor at numerous business schools (EAE, IE, CESMA, etc.) and several Spanish universities such as the University of Valladolid and the Complutense University in Madrid.