Practical course aimed at knowing the basics of digital marketing, noting especially the differences with traditional marketing. Overhaul of a digital marketing plan with practical advice on how to manage a budget in this area.
Twelve years leading e-commerce projects in managerial positions. In companies such as casadellibro.com, Planeta ecommerce network, dvdgo.com, El armario de la tele.com, Alice.es, Muchoviaje.com. Previously, six years as a consultant at Accenture. Doctor in Applied Economics. Associate teacher at IE Business School, teacher at ISDI and IEB. Academic e-commerce coordinator at The Valley. Academic Director of the Digital Marketing Master and E-Commerce.